You're not unique

I’ve spent this week working on the new 16by9 website. Most of my attention has been on the content. I’ve been trying to figure out what I want to say and how I want to say it, rather than focusing on how it looks.

This has naturally lead me to ask fundamental questions about my business. How should I position myself? What makes me different and unique? How do I stand out from the crowd?

There’s new agencies popping into existence all the time and it seems like every other day someone is leaving their full-time role to go freelance. There’s more competition than ever so figuring out how be different and memorable is important.

I feel like I’m not alone in struggling to find something that’s truly unique about what I do or the way I do it. Someone, somewhere, will have the same thoughts, the same ideas, and the same unique selling proposition.

But, and there is a but. If you can communicate clearly what makes you different, then you’re already ahead of most of your competitors. Sure, there will be others with the same USP, but how many clearly and succinctly tell the world?

My guess: not many.

That’s what this week is about. Figuring out what sets my business apart and then talking about it.