Useful plugin: Page Analytics by Google

I use Google Analytics on all the sites that I build. On a monthly basis, I jump in to Analytics to review how things are doing.

Yesterday I stumbled on a really useful Chrome plugin called Page Analytics by Google that will help speed up this process.

Once installed, it adds an icon to the toolbar in Chrome. Clicking on the icon shows a toolbar at the top page with relevant statistics for the page you’re on. You need to be logged into your Google account and have access to the site you’re viewing first.

It shows page views, unique page views, avg. time on page, bounce rate and % exit. You can customise these and show for example organic traffic or mobile traffic. You can also change the date range.

It also shows you how visitors interact with your page by showing what they’ve clicked on. I’m still going to use Crazy Egg for more detailed reports but this seems like a good option for quick check-ins to help optimise page layouts and improve user experience/conversions.

You can download the plugin for free here.